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One of the more well known private sales brands, Rue La La is the online destination for a life of style, inspiring its Members daily with a curated selection of coveted designer offerings at private sales prices. Founded in 2008, STYLE. DELIVERED DAILY is their moto. Each day, they curate Boutiques filled with the best of the best in women's and men's fashion, home, travel, kids, and more. New Boutiques open at 11AM ET and stay open for just 48 hours.